SaleFish Software is a world-class team of computer programmers, researchers, UX designers, consumer behaviour experts and international real estate industry veterans. Its mission is to revolutionize the way residential real estate developers and builders transact business. The company was started in 2004 by Rick Haws and Rob Nicolucci, entrepreneurs with backgrounds in architecture and design. They understand the complexities of the development business, its evolving challenges and the need for efficiency at every turn. Their insight and the expertise of their team are leading a sea of change in the proptech sector.